SingaPop! celebrates six decades of Singapore pop culture, from music and film to fashion, food and everyday language. I turned that culture into immersive digital compositions for the exhibition, which ran at ArtScience Museum from August to December 2025.
The Brief
SingaPop! traces six decades of Singapore's music, film, fashion, food, language and everyday life. It was curated by Dick Lee, one of Singapore's best-known musicians, composers, playwrights and cultural figures, and it brings together the people, stories and moments that shaped the country's cultural identity.
I was brought in to explore how that pop culture could become an immersive digital experience. The goal was to move past a traditional exhibition format and make visual work that responds to the space, surrounds the audience and blurs the line between physical and digital.
The Challenge
The references were familiar ones. The work had to turn them into something contemporary, dynamic and visually unexpected.
The Approach
Working across generative visuals, motion design and AI-assisted production, I turned Singapore's music, fashion, design, media and everyday culture into immersive digital compositions. Creative direction, visual experiments and AI workflows came together in a contemporary visual language that links Singapore's cultural past with its present.
The Output
The digital art installation was part of SingaPop! 60 Years of Singapore Pop Culture, on view from 2 August to 28 December 2025 at ArtScience Museum, Singapore.
Frequently asked questions
What is SingaPop!?
SingaPop! is an immersive celebration of six decades of Singapore pop culture, curated by Dick Lee. Its digital art installation was on view at ArtScience Museum, Singapore, from 2 August to 28 December 2025.
What was Kurt Loy's role in SingaPop!?
He turned Singapore's music, fashion, design, media and everyday culture into immersive digital compositions, working across generative visuals, motion design and AI-assisted production.
How was AI used in the installation?
AI-assisted production worked alongside generative visuals and motion design to build a contemporary visual language from familiar cultural references, connecting Singapore's cultural past with its present.
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