Writing
Notes on AI, creative technology and the work. Most posts are the written version of a video on my YouTube channel, with the sources linked.
Someone Bugged OpenAI. How Do You Steal an AI?
A recorder turned up behind a TV in an OpenAI meeting room, and an employee was arrested. What prosecutors allege, what's worth stealing from an AI lab, how distillation copies a model through its answers, and what the lockdown costs the rest of us.
Is Local AI Worth It? I Did the Math for Creators
Memory prices have made AI hardware expensive. What a local model needs, how fast five machines run the same one, why a $5,000 box doesn't pay for itself on chat, and the studio jobs where running AI on your own machine wins.
AI Can Reverse Engineer Apps and Games Now. What's Still Secret?
AI agents can now read the compiled code inside apps and games. What REA and Universal Modder actually do, the Minecraft-in-Skyrim mod wave, game preservation, security, the law, and what can still be kept secret.
AI Cloned Adobe in 8 Days: What ArtCraft Means for Software
One developer and a team of Claude agents released free clones of seven Adobe apps in about a week. What they can open, whether a clean room makes them legal, why Adobe's revenue and share price disagree, and who maintains 1.7 million lines of AI-written code.
The Race to Build AGI, Explained: Money, Jobs and Risk
Big Tech plans to spend more than $700 billion on AI in 2026, chasing AGI. What AGI means, who's paying, what the jobs data shows so far, and what researchers think about the risks, with every number sourced.
Is Using AI Lazy? Why Taste Is Still My Job
Most of my projects are a hybrid of me and AI, from music to YouTube. How I split the work, which criticism of AI I think is fair, and why taste and the final call stay with me.
AI Video Subscription vs API: What It Really Costs
A campaign cost $101 through a pay-per-use API. The same work on Higgsfield is about $95. So I looked at what the monthly credit plan is actually charging for, with the receipt.
Claude Code Video Animation: Six Worlds, One Brief
One message, and Claude Code wrote every frame, sound and cut of a seven minute animation as code. Six visual worlds, and a log of the 47 mistakes it caught against the 5 I did.
Claude Opus 5.5 vs Sonnet vs Haiku: Which One to Use
Four names in the model menu and nothing telling you which to click. What Opus 5.5 actually improved, what it still cannot do, and which of the four to pick on your plan.
Claude AI Tutorial for Beginners: All Six Levels
There are six levels to using Claude and most people never leave the first one. What each level does, one example each, free or paid, and the level most people should actually stop at.
Claude Code Runs My Creative Studio. I'm Not a Developer.
Two people, real clients, real deadlines, and almost everything we ship goes through a coding tool. The five setups that make it work, and the four things it got wrong last week.
I Got Bored of Spotify. So I Built My Own Music Discovery Platform.
The algorithm is good at giving you more of what you already like. It's terrible at showing you what you didn't know you were missing. So I built Souldigs.
A 65-Line File That Fixes Claude Code. Here's What It Actually Tells Us About AI.
Andrej Karpathy's three complaints became a 65-line file. Developers report accuracy jumping from 65% to 94%. Here's what the gap actually reveals.
The Biggest Impact of AI Won't Come From Smarter Models
The real shift is removing the waiting. A look at tokenmaxxing, local AI, and why taste becomes the most valuable skill.
Content Isn't Getting Cheaper. Clients Just Stopped Paying for It.
Brands are sending $50 UGC briefs and calling it efficiency. It isn't. Here's what content actually costs to make well, with or without AI.
The AI UGC Machine: Why Everyone Is Building It, and What It's Actually Selling
Every week, a new tool drops. Talking heads. Synthetic testimonials. It works, and that's the uncomfortable part. Here's what's really being sold.
Building PULSE: What I Learned Co-Creating an App with AI
PULSE started as an idea for a VJ visualiser that actually listens to music. I built it collaboratively with AI, and the process changed how I think about human-AI creative partnership.
The Automation Stack I Use to Run an AI Content Studio
No perfect tool exists, only perfectly built workflows. After years of experimenting with N8n, Zapier, Make, and custom LLM pipelines, here's the exact stack I use.
The Gradient Prompting Method: A Framework for AI-Powered Marketing
A structured prompting methodology (Ideation → Refinement → Implementation) guided by the 4C Prompt Framework and built from real campaign work.
Virtual Influencers Are Here. Are You Ready?
AI-generated brand ambassadors have gone from novelty to competitive advantage: complete creative control, a consistent aesthetic, no scheduling conflicts.
AI as a Force for Good: Lessons from COP28
At the UN Climate Change Conference, we built an AI installation where participants conversed with a tree. Their pledges became generative artworks.
What $1.6M in NFT Sales Taught Me About Brand Storytelling
When we auctioned the world's first metaverse supercar for Lamborghini, we were selling nostalgia, legacy, and a bridge to the future.
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