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Thoughts on AI & the Future

Perspectives on generative AI, brand strategy, creative technology, and what it means to build at the edge of possibility. No filters, no fluff — just sharp takes.

Content Isn't Getting Cheaper
Latest

Content Isn't Getting Cheaper. Clients Just Stopped Paying for It.

Brands are sending $50 UGC briefs and calling it efficiency. It isn't. Here's what content actually costs to make well — with or without AI — and why cheap briefs are the most expensive mistake a brand can make.

Content AI Creator Economy
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Recent Posts
The AI UGC Machine

The AI UGC Machine: Why Everyone Is Building It, and What It's Actually Selling

Every week, a new tool drops. Talking heads. Synthetic testimonials. It works — and that's the uncomfortable part. Here's what's really being sold.

AI UGC Advertising
Building PULSE with AI

Building PULSE: What I Learned Co-Creating an App with AI

PULSE started as an idea — a VJ visualiser that actually listens to music. Built collaboratively with AI, the process fundamentally changed how I think about human-AI creative partnership.

AI Product WebGL
AI automation stack

The Automation Stack I Use to Run an AI Content Studio

No perfect tool exists — only perfectly built workflows. After years of experimenting with N8n, Zapier, Make, and custom LLM pipelines, here's the exact stack I use.

N8n Automation LLM
Gradient Prompting Method framework

The Gradient Prompting Method: A Framework for AI-Powered Marketing

A structured prompting methodology — Ideation → Refinement → Implementation — guided by the 4C Prompt Framework. Built from real campaign work, not theory.

AI Marketing Prompting
Virtual influencers

Virtual Influencers Are Here. The Question Is: Are You Ready?

AI-generated brand ambassadors aren't a novelty anymore — they're a competitive advantage. Complete creative control. Consistent aesthetic. No scheduling conflicts.

AI Influencer GenAI
COP28 Tree of Life

AI as a Force for Good: Lessons from COP28

At the UN Climate Change Conference, we built an AI installation where participants conversed with a tree. Their pledges became generative artworks.

AI Sustainability Experience Design
Lamborghini NFT lessons

What $1.6M in NFT Sales Taught Me About Brand Storytelling

When we auctioned the world's first metaverse supercar for Lamborghini, we weren't just selling an NFT. We were selling nostalgia, legacy, and a bridge to the future.

Web3 Brand Strategy NFT
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I write about building with AI, generative campaigns, and what's actually working — without the hype.