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Thoughts on AI & the Future

Perspectives on generative AI, brand strategy, creative technology, and what it means to build at the edge of possibility. No filters, no fluff — just sharp takes.

I Got Bored of Spotify. So I Built My Own Music Discovery Platform.
Latest

I Got Bored of Spotify. So I Built My Own Music Discovery Platform.

The algorithm is good at giving you more of what you already like. It's terrible at showing you what you didn't know you were missing. So I built Souldigs.

Music Building Vinyl
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Recent Posts
A 65-Line File That Fixes Claude Code

A 65-Line File That Fixes Claude Code. Here's What It Actually Tells Us About AI.

Andrej Karpathy's three complaints became a 65-line file. Developers report accuracy jumping from 65% to 94%. Here's what the gap actually reveals.

AI Claude Code Productivity
The Biggest Impact of AI Won't Come From Smarter Models

The Biggest Impact of AI Won't Come From Smarter Models

The real shift isn't smarter models. It's removing waiting. A look at tokenmaxxing, local AI, and why taste becomes the most valuable skill.

AI Productivity Local AI
Content Isn't Getting Cheaper

Content Isn't Getting Cheaper. Clients Just Stopped Paying for It.

Brands are sending $50 UGC briefs and calling it efficiency. It isn't. Here's what content actually costs to make well — with or without AI.

Content AI Creator Economy
The AI UGC Machine

The AI UGC Machine: Why Everyone Is Building It, and What It's Actually Selling

Every week, a new tool drops. Talking heads. Synthetic testimonials. It works — and that's the uncomfortable part. Here's what's really being sold.

AI UGC Advertising
Building PULSE with AI

Building PULSE: What I Learned Co-Creating an App with AI

PULSE started as an idea — a VJ visualiser that actually listens to music. Built collaboratively with AI, the process fundamentally changed how I think about human-AI creative partnership.

AI Product WebGL
AI automation stack

The Automation Stack I Use to Run an AI Content Studio

No perfect tool exists — only perfectly built workflows. After years of experimenting with N8n, Zapier, Make, and custom LLM pipelines, here's the exact stack I use.

N8n Automation LLM
Gradient Prompting Method framework

The Gradient Prompting Method: A Framework for AI-Powered Marketing

A structured prompting methodology — Ideation → Refinement → Implementation — guided by the 4C Prompt Framework. Built from real campaign work, not theory.

AI Marketing Prompting
Virtual influencers

Virtual Influencers Are Here. The Question Is: Are You Ready?

AI-generated brand ambassadors aren't a novelty anymore — they're a competitive advantage. Complete creative control. Consistent aesthetic. No scheduling conflicts.

AI Influencer GenAI
COP28 Tree of Life

AI as a Force for Good: Lessons from COP28

At the UN Climate Change Conference, we built an AI installation where participants conversed with a tree. Their pledges became generative artworks.

AI Sustainability Experience Design
Lamborghini NFT lessons

What $1.6M in NFT Sales Taught Me About Brand Storytelling

When we auctioned the world's first metaverse supercar for Lamborghini, we weren't just selling an NFT. We were selling nostalgia, legacy, and a bridge to the future.

Web3 Brand Strategy NFT
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I write about building with AI, generative campaigns, and what's actually working — without the hype.