22 projects across AI experiences, content systems and launches, for brands including Lamborghini, Emirates, ABB and Xero.
Marked the end of Lamborghini's combustion era with a 1:1 metaverse NFT supercar, made with Steve Aoki and artist Krista Kim and auctioned through RM Sotheby's for $1.6M. I managed it end to end, from creative and 3D production to global PR.
At COP28, delegates spoke their climate pledges to an AI Mother Nature, and each pledge became its own AI-generated artwork.
ABB's AI-powered corporate mascot, built on a modular 3D animation system that blends in real time. It debuted at an event in Abu Dhabi and now travels with ABB's global roadshow.
An extended reality training platform for Emirates cabin crew, built in Unreal Engine with digital twins, AR, VR and AI. Photo-real environments, real-time feedback, multiplayer sessions and access from anywhere, at any hour.
Attendees generated a band name, a song and an album cover with AI, and walked away with a personalised track and cover in 30 seconds, without logging in or handing over their data. Won a Shorty Award.
A roster of in-house AI travel hosts the agency owns, replacing one-off influencer deals. They present destinations, tour packages and fair deals in creator-style videos for Instagram and TikTok, mixed with real and AI travel footage.
A launch TVC for a new creative space, made with three days to go. The client's real footage was cut with AI-generated shots, so there was no casting, crew or shoot.
AI fashion models and virtual product shoots, built from the real products, for a Thai streetwear label run by one founder. Plus short-form fashion video for TikTok and Instagram with every drop.
Two AI-assisted concept trailers for a studio pitching to adapt a Chinese Wuxia property: a cinematic short-form drama trailer, and a fighting game trailer that shows where the IP could go next.
An end-to-end content pipeline for a culture and lifestyle media platform. Trend detection, scripts, voiceover and video run automatically on n8n, GPT-4o, ElevenLabs and Seedance.
A browser-based VJ visualiser that turns live audio into beat-synced 3D visuals. Twelve scenes, MIDI control, 4K recording, and an Auto VJ mode that follows builds and drops on its own.
Production support that turned a K-pop and R&B artist's ideas into finished tracks, and an anonymous AI identity to release them under: visual persona, avatar and music videos.
Six decades of Singapore pop culture turned into immersive digital art with generative visuals, motion design and AI-assisted production. Curated by Dick Lee, at ArtScience Museum from August to December 2025.
An eight-month digital campaign for Lamborghini's 60th anniversary that let customers and their Web3 community earn rewards from the brand. I ran project management, strategy, 3D and global PR.
An inaugural K-pop and NFT artist collaboration for Aespa's Coachella debut, with digital artist Blake Kathryn and Sotheby's: a three-tier limited-edition collection that presented the group as a digital brand.
A neon tattoo parlour at SXSW Sydney where visitors answered a short survey and received a personalised AI-generated tattoo applied to their skin. It brought in new clients, partners and followers.
A CGI-animated invitation for KOLs and media, then a digital platform that replaced the travel guide for a Tokyo media trip, with live updates and layered storytelling.
Collectors minted animated artworks and NFTs carrying unique "Star Songs" made from International Space Station data, sent into space with personalised messages.
A virtual AR challenge and treasure hunt for Xero's global internal kickoff, connecting teams worldwide around the year's strategic messages.
A social media tool that generates post ideas, writes captions and helps plan content, combining language models with workflow automation to cut production time while keeping the brand voice.
Virtual talent designed around each client's aesthetic and values, from brand ambassadors to fashion vloggers and lifestyle creators, consistent across every campaign.
A live-shopping marketplace in the metaverse, using AI for personalised recommendations, presenter scripts and real-time analysis of viewer behaviour.
Films, fashion and ad work made with or directed through AI tools.
