An independent K-pop and R&B artist from Asia wanted to explore a new direction built around AI, without revealing who she is. I helped turn her ideas into finished tracks and built the anonymous AI identity that fronts them.
The Brief
She writes and sings, and she wanted to try a new creative direction built entirely around AI. She needed help turning her ideas into fully produced tracks and finished releases.
There was one hard constraint. She is still under contract with a record label, so her identity had to stay completely anonymous while she developed the project.
The Approach
I supported the project across the whole production process, bringing my background in AI, music and creative production to turn her ideas into finished tracks.
Beyond the music, I developed an anonymous AI artist identity: the visual persona, the avatar and the music video content. The persona is the public face of the project, so her own name and face stay out of it.
The Output
A complete AI-assisted music project. She could try a new sound and a new identity while keeping her real-world identity out of the spotlight. It also became a test of what an artist can build when AI is part of the identity itself, beyond its use as a production tool.
Frequently asked questions
What is AI-assisted artist development?
In this project it meant supporting an artist across the whole production process, from her ideas to finished tracks, and building an AI identity to release them under: a visual persona, an avatar and music video content.
Why does the artist stay anonymous?
She is still under contract with a record label, so the project runs under an AI persona and her real identity stays private.
Who writes and sings the music?
The artist does. She brought the songwriting and vocal skills. Kurt Loy supported the production that turned her ideas into fully produced tracks, and built the visual identity around them.
SingaPop!, Immersive digital art →
