Chan's World Holidays sells tour packages around the world and markets them on Instagram and TikTok. Instead of hiring a travel influencer for every campaign, the agency now has its own AI hosts, who present destinations, deals and travel fairs in a format made for the feed.
The Brief
Chan's World Holidays is a travel agency with international tour packages, and it promotes them on Instagram and TikTok. Its earlier campaigns used travel influencers. They cost a lot, took a lot of managing and delivered unevenly, so the agency wanted a way to make social content it could rely on and scale.
The Approach
I proposed a roster of in-house AI travel hosts. The agency owns them and can use them on any of its channels, so a campaign no longer starts with finding, briefing and paying a new creator. The hosts become recurring faces that followers get to know.
The content system runs on UGC-style storytelling. The hosts talk to camera the way a creator would, and they appear alongside a mix of real and AI-generated travel footage, motion graphics and promotional assets. The aim was content that feels native to TikTok and Instagram rather than like a travel ad.
The Output
The agency now controls its own content. It no longer depends on outside talent for every post, and it has a repeatable format it can roll out across destinations and packages, from a multi-country South America tour to deals that are only available at a fair.
For a fully automated version of this kind of pipeline, see the AI UGC content system built for Shuffle Culture Club.
Frequently asked questions
What are AI travel hosts?
They are AI-generated presenters that Chan's World Holidays owns and uses across its social channels. They introduce destinations, explain tour packages and promote deals in a creator-style, talk-to-camera format, in place of hiring a travel influencer for each campaign.
Why use AI hosts instead of travel influencers?
The agency's earlier influencer campaigns were expensive, hard to manage and inconsistent. AI hosts give the brand control over the message and the schedule, reduce its reliance on outside talent, and keep the same faces across every campaign.
Is the travel footage AI-generated too?
It is a mix. The videos combine real travel footage with AI-generated footage, motion graphics and promotional assets, with the AI hosts presenting on top.
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