PULSE — AI Music Performance Tool
A live performance environment where AI plays alongside the musician in real time — generating harmonics, textures, and melodic layers that adapt with every note. MIDI integration, low-latency response, full performer control. AI as instrument, not autopilot.
Digital Art Installation — SingaPop! 60 Years of Pop Culture
AI-powered immersive digital art video installation blurring the boundaries between physical and virtual space. Using generative systems, motion design, and algorithmic composition, the piece evolved in real time. Featured from August to December 2025.
AI Content Automation Workflow
Developed an AI-powered social media application to generate post ideas, write captions, and assist with content planning — reducing production time while maintaining brand voice. Combines LLMs with workflow automation to move from concept to post faster.
Virtual Influencer Creation
Designed and generated bespoke virtual talent to reflect clients' exact brand aesthetic and values — offering complete creative control and consistency across every campaign. From brand ambassadors to fashion vloggers to lifestyle creators.
AI UGC Content System
End-to-end AI content pipeline for Shuffle Culture Club — a culture, trends, art and lifestyle media platform. From trend detection and scripting through voiceover and video production, all automated with n8n, GPT-4o, ElevenLabs, and Runway.
The Last Aventador Coupé — First Metaverse Supercar
Led the groundbreaking project marking the end of Lamborghini's combustion era. Collaborated with Steve Aoki and NFT artist Krista Kim to auction the world's first 1:1 metaverse NFT supercar via RM Sotheby's — breaking digital auction records at $1.6M. Managed end-to-end project, from creative to 3D production to global PR.
The Epic Road Trip — 60th Anniversary Digital Campaign
8-month global digital brand campaign for Lamborghini's 60th anniversary, offering customers and their Web3 community the chance to earn rewards and connect with the brand like never before. Responsible for end-to-end PM, strategy, 3D, and global PR.
MIRA Platform — Immersive Employee Experience
Revolutionised cabin crew training for the world's best airline. Developed an Unreal Engine-powered extended reality platform featuring digital twins, AR, VR, and AI. Photo-realistic environments, real-time feedback, 24/7 global access, and multiplayer capabilities — transforming traditional training into immersive experience.
Tree of Life — AI Climate Pledge Installation
At COP28, merged technology and collective human power to address the climate crisis. Participants conversed with Mother Nature via AI — pledging commitments that were transformed into unique AI-curated artworks, driving tangible climate action.
Aespa AE Girls — K-Pop × Web3 Collaboration
Drove the inaugural K-Pop/NFT artist collaboration to celebrate Aespa's Coachella debut — partnering with digital artist Blake Kathryn and Sotheby's. Developed a three-tier limited-edition digital asset collection reimagining the group as a future-forward digital brand.
ABBe — Real-Time AI Interactive Mascot
Created ABBe, ABB's AI-powered corporate mascot, using a modular 3D animation system that blends in real time. Deployed at a high-profile Abu Dhabi event, now a global roadshow feature extending ABB's brand presence with live interactive engagement.
Ink-Telligence — AI Tattoo Parlour at SXSW
An AI-powered neon tattoo parlor where visitors answered a quick survey to receive a personalized, AI-generated tattoo applied to their skin. A lead generation juggernaut that brought in new clients, partners, and followers through a memorable hands-on introduction to AI creativity.
Xerocon AI Music Factory
Shaped the standout activation at Xerocon London — participants generated band names, songs, and album covers powered by GenAI, with a personalized tune and designed cover delivered in 30 seconds. Showcased AI without data privacy barriers.
Xerovision — Global AR Treasure Hunt Experience
Developed a virtual AR challenge and treasure hunt for Xero's global internal kickoff, connecting teams worldwide through playful interaction reinforcing the year's key strategic messages in a dynamic, community-driven format.
Follow the Blue Tab — Digital-First KOL Experience
Created a CGI-animated invitation for KOLs and media, then built a digital-first interactive platform replacing the travel guide — with live updates, layered storytelling, and real-time engagement tools for a Tokyo media trip.
Fallen Gravity — Data Sonification NFT Collection
Collectors minted exclusive animated artworks and NFTs embedded with unique "Star Songs" curated from the International Space Station — sent into space with personalized messages. An exploration of data sonification algorithms at the frontier of art and science.
BZAR — Next-Gen AI Live Shopping Platform
Shaped a metaverse live shopping marketplace integrating AI for personalized product recommendations, dynamic storytelling, optimised presenter scripts, and real-time viewer behaviour analysis. A seamless fusion of commerce and entertainment.