A live AI-powered corporate mascot for ABB, the global technology leader. ABBe holds real-time conversations with audiences, and a modular 3D animation system lets it respond, react, and perform on stage at events worldwide.
The Brief
ABB needed a way to make its brand come alive at high-profile industry events, with something that could engage audiences beyond a static booth or presentation. The challenge was to represent a global technology leader through a character that felt intelligent, approachable, and on-brand, all in real time, in front of a live crowd.
The Challenge
Corporate mascots have historically been static: a logo with a face, a printed character on a banner. ABB wanted a mascot that could hold a conversation, respond to questions, and adapt its energy to the room. The system needed to be reliable enough for live deployment, expressive enough to entertain, and grounded enough in ABB's brand values to be credible as a company representative.
The Approach
ABBe was built as a modular real-time AI avatar system. A custom 3D character was designed to embody ABB's brand identity (precise, innovative, and energetic), with a full suite of expressive animations that blend dynamically based on conversational context.
Under the hood, OpenAI's language models power ABBe's conversational intelligence. The system processes live audience input, generates on-brand responses, and pipes the output through a real-time voice and animation layer, so when ABBe speaks, the character moves with it. The modular architecture means the system can be adapted for different event contexts, stages, and audience sizes without rebuilding from scratch.
The design philosophy was to keep the AI invisible so audiences talk to a character. ABBe holds eye contact, reacts to applause, and handles unexpected questions with grace.
The Output
ABBe debuted at a high-profile event in Abu Dhabi, where it answered audience questions live on stage about ABB's technology, industry trends, and the future of energy and automation. ABBe is now a recurring feature on ABB's global roadshow circuit. It appears at multiple events per year and keeps gaining new conversational capabilities.
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Frequently asked questions
What is ABBe?
ABBe is a real-time AI interactive mascot built for ABB, the global technology company. It is a custom 3D character that holds live conversations with audiences on stage, debuted in Abu Dhabi in 2025 and now a feature of ABB's global roadshow.
How does a real-time AI mascot actually work?
OpenAI's language models power the conversational side. The system takes live audience input, generates on-brand responses, and pipes the output through a real-time voice and animation layer, so the character moves as it speaks. A modular 3D animation system blends expressions dynamically based on the conversational context.
How is this different from a traditional brand mascot?
Corporate mascots have historically been static: a logo with a face, or a printed character on a banner. ABBe holds a conversation, responds to questions and adapts its energy to the room, which means it has to be reliable enough for live deployment, expressive enough to entertain, and grounded enough in ABB's brand values to be credible as a company representative.
Can the system be reused for other events or brands?
Yes. The architecture is modular, so the system can be adapted for different event contexts, stages and audiences rather than rebuilt each time.
Built withOpenAI GPT-4o · 3D Character Animation · Real-Time Voice Synthesis · WebGL · Custom Animation Blending · Event Technology
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