Creative Technologist & AI Forward Deployed Creative — Singapore
Creative technologist and digital innovation leader with 16+ years spanning AI-powered campaigns, immersive brand experiences, Web3, and generative design. Bridging strategy, creativity, and emerging tech — from prompt to prototype to product.
I help brands and creatives master GenAI literacy — turning curiosity into capability. My work centres on building systems where human creativity leads and AI amplifies.
With a foundation in marketing, storytelling, and product innovation, I focus on helping teams make faster, smarter decisions while protecting what makes their brands distinct. Currently working as an AI Forward Deployed Creative at Original Copy Studio and formerly managing global Web3/XR activations at INVNT Singapore.
Automated pipelines, LLM-powered content systems, branded GenAI frameworks.
Global NFT launches, metaverse platforms, AR/VR for Fortune 500 brands.
End-to-end GTM, UGC campaigns, paid and organic social across APAC.
AI-driven workflows with N8n, Make, Claude Code, and Codex for teams that need to move fast.
Collaborated with Steve Aoki and NFT artist Krista Kim to auction the first 1:1 metaverse supercar via RM Sotheby's — breaking digital auction records with $1.6M in sales and setting new standards for brand activations in Web3.
Unreal Engine-powered metaverse platform with digital twins, AR, VR, and AI to transform cabin crew training — accessible 24/7 from any device worldwide.
Case Study →
Merged AI and collective human action at the UN Climate Change Conference. Participants conversed with "Mother Nature," pledging commitments transformed into unique AI-curated artworks.
A live performance environment where AI plays alongside the musician in real time — generating harmonics, textures, and melodic layers that adapt with every note. MIDI integration, low-latency response, full performer control.
Click any image to enlarge · All visuals AI-generated or AI-directed